Portage County, Wisconsin Housing Market

In Portage County, Wisconsin, the median home value is $243,100, with a median monthly rent of $940. This places Portage County at #950 nationally out of 3134 counties by median home value, and #25 within Wisconsin.

Median Home Value $243,100
Median Rent $940/mo
Owner Occupancy 69.7%
Price/Rent Ratio 21.6

📈 Price Trend (2017 → 2024)

📊 Recent Market Momentum (FHFA HPI)

FHFA House Price Index — All-Transactions, Annual (2000 = 100) · Latest: 2025

💡 Year-over-Year Trend: Home prices in Portage County rose +4.5% year-over-year as of 2025. (Source: FHFA)

📍 Economic Snapshot

💼

Employment & Wages

29,280
jobs (private sector)
  • Avg weekly wage: $1,137
  • Establishments: 1,866
  • BLS QCEW, 2025
🏗️

Housing Supply

244
new units authorized (2025)
  • Single-family: 122
  • Multi-family: 122
  • U.S. Census Bureau, Building Permits Survey
🚚

Migration Patterns

+1307
net migration (filers, 2021-2022)
  • Inflow: 30,772 (avg $83,107)
  • Outflow: 29,465 (avg $84,198)
  • IRS Statistics of Income

📍 Sub-Market Activity

Top 10 active ZIP codes in Portage County · Latest: 2025

# ZIP Code HPI YoY Change Latest Year
1 54407 264.1 -19.28% 2025
2 54406 248.7 +2.96% 2025
3 54984 212.2 -6.19% 2025
4 54945 248.6 +15.62% 2025
5 54482 259.4 +6.43% 2025
6 54981 264.9 +10.92% 2025
7 54467 245.9 +4.31% 2025
8 54481 250.6 +4.19% 2025
9 54909 223.2 +8.49% 2024
10 54423 201.0 +1.47% 2024

Source: FHFA HPI for Five-Digit ZIP Codes (All-Transactions Index, 2000 = 100).
This product uses FHFA Data but is neither endorsed nor certified by FHFA.

How Portage County Compares

MetricPortage CountyWisconsin AverageU.S. Average
Median Home Value $243,100 $234,086 $227,706
Median Gross Rent $940 $915 $968
Owner Occupancy Rate 69.7% 75.9% 73.3%
Price/Rent Ratio 21.6 21.2 18.7

Market Analysis

The median home value in Portage County is 3.9% above the Wisconsin state average and 6.8% above the U.S. national average. The median rent of $940/month is 2.7% above the state average.

With a price-to-rent ratio of 21.6, renting is generally more cost-effective than buying in the short to medium term. The market favors buyers only for long-term holds.

Portage County has an owner-occupancy rate of 69.7%, compared to 75.9% in Wisconsin and 73.3% nationally. This indicates a more renter-heavy market than the U.S. average.

Similar Counties by Home Value

CountyStateMedian Home ValueMedian Rent
Marion County Florida $243,100 $1,277
Yancey County North Carolina $243,100 $882
Ashe County North Carolina $243,100 $859
Philadelphia County Pennsylvania $243,100 $1,397
Kandiyohi County Minnesota $243,200 $909

Other Counties in Wisconsin

CountyMedian Home ValueMedian RentOwner Occ.
Dunn County $243,200 $985 67.0%
Bayfield County $240,800 $812 83.9%
Oneida County $238,400 $885 82.3%
Sawyer County $236,200 $712 76.7%
Green County $250,200 $867 75.9%

Data Source: U.S. Census Bureau, American Community Survey (ACS) 2024 5-Year Estimates (2017–2024). Variables: B25077 (Median Home Value), B25064 (Median Gross Rent), B25003 (Tenure). Data collected on 2026-10-14. The price-to-rent ratio is calculated as Median Home Value ÷ (Median Monthly Rent × 12).